Turning Every Brand Experience Into a Commerce Opportunity
We’re a global United Commerce company, dedicated to driving growth through shoppers for brands and retailers.
Every Commerce Discipline. One Mars UnitedSM.
Strategy & Analytics
strategy
- Research & Insights
- Strategy Development
ANALYTICS
- Opportunity Sizing
- Data Analysis
Client Leadership
- Business Strategy & Leadership
- Annual Strategy & Planning
Retail Media & eCommerce
COMMERCE MEDIA
- Media Strategy & Content
- Media Buying & Optimising
- Media Measurement
- Contextual Commerce
ECOMMERCE
- Sales & Operations Management
- Digital Shelf
- Full Service Amazon Team
Retail Consultancy
customer development
- Omnichannel Planning
- Joint Business Planning
- Retailer Intelligence
retailer cx
- Retailer Media Network Development & Optimisation
- Shopper Experience
- Shopper Program Development & Management
Content & Experiences
- Concept Development
- Experience Design
- Brand Activation
Production
- Content Development Asset Execution
Total Business Impact.
Better Decisions
Total Business Impact means combining insights with intelligence across agencies, vendor partners, internal client departments, data providers, and customers. Better decisions come from having all the information and insights you need at your fingertips.
Connected Experiences
Total Business Impact means simplifying experiences for shoppers and client organisations. It’s the right people, messages, and technologies coming together to create efficient and meaningful interactions that maximise engagement and boost conversion.
Stronger Results
Total Business Impact means connecting the results you can “see” with the results you can “feel.” Over the years we’ve discovered that the most impactful work doesn’t just improve ROI and ROAS—it improves relationships with society, shoppers, merchants, and retailers.
Discover Unique Ways to
Engage Your Audience
Our content and experiences are designed to capture and hold the attention of your consumer while enhancing your brand and inspiring long-lasting loyalty at the same time.
Dolmio & Ben’s Original Online Sales Campaign
Dolmio & Ben’s Original online sales (vs instore) were under pressure due to shoppers switching to private label alternatives to save money. This problem was common to all brands in the category.Shoppers tend to have a limited repertoire of 10 meals which they...
Crayola Campaign
Across Europe, Crayola faces tough competition with each operating environment having a local market leader that has strong brand awareness, a legacy consumer relationship base, and more dynamic pricing strategies. Reach relevant customers through high-performing,...
Project Candyman – The global launch of new Berocca Energy and Immunity Gummies
Gummy vitamins are the star of the industry, projected to grow at 7% CAGR in the next five years. Multivitamins in tablet format still dominate the market but are projected to decline in share YOY. The challenge was to launch a gummy multivitamin to drive...
Carling On-Pack Promotion
Under pressure from the growing popularity of the world lager category, Carling needed to stand out on shelf and offer something truly unique.Carling drinkers love three things—football, their beer and their mates. By empowering our shopper to truly deliver a money...
Unilever Personal Care Brands Euro2024
Unilever Personal Care brands wanted to move from developing decentralized sports programmers across Europe to a more centralized approach that would drive consistency across markets, operational efficiencies and allow for stronger customer commercial negotiations....
Mars Wrigley EU Football Promotion
The EU region needed a football promotional platform that worked across their two lead brands and had the flex to work across markets.Mars Wrigley needed to drive differentiation for their promotions versus competitors to secure space during the World Cup.To drive...
Samsonite Premium Store Journey
Samsonite wanted to step-change the way it spoke to shoppers in both their own retail environments and concessions alike, through a more engaging brand and selection experience.Long-term brand awareness has been high, around 80%, among shoppers in the luggage...
Orbit Extra
The Gum category, and the leading brand, ORBIT EXTRA, had long been losing penetration, especially with <25s, driven by a lack of relevance during the pandemic. Marketing comms historically focused purely on functional benefits (mouth hygiene, fresh...
At the heart of our operation is Marilyn, state-of-the-art technology engineered to drive your business toward undeniable success with unprecedented data precision and actionable insights.
Introducing Marilyn®-the world’s preeminent commerce marketing technology platform.
At the heart of our operation is Marilyn, state-of-the-art technology engineered to drive your business towards undeniable success with unprecedented data precision and actionable insights.
Dolmio & Ben’s Original Online Sales Campaign
Dolmio & Ben’s Original online sales (vs instore) were under pressure due to shoppers switching to private label alternatives to save money. This problem was common to all brands in the category.Shoppers tend to have a limited repertoire of 10 meals which they...
Crayola Campaign
Across Europe, Crayola faces tough competition with each operating environment having a local market leader that has strong brand awareness, a legacy consumer relationship base, and more dynamic pricing strategies. Reach relevant customers through high-performing,...
Project Candyman – The global launch of new Berocca Energy and Immunity Gummies
Gummy vitamins are the star of the industry, projected to grow at 7% CAGR in the next five years. Multivitamins in tablet format still dominate the market but are projected to decline in share YOY. The challenge was to launch a gummy multivitamin to drive...
Carling On-Pack Promotion
Under pressure from the growing popularity of the world lager category, Carling needed to stand out on shelf and offer something truly unique.Carling drinkers love three things—football, their beer and their mates. By empowering our shopper to truly deliver a money...
Unilever Personal Care Brands Euro2024
Unilever Personal Care brands wanted to move from developing decentralized sports programmers across Europe to a more centralized approach that would drive consistency across markets, operational efficiencies and allow for stronger customer commercial negotiations....
Mars Wrigley EU Football Promotion
The EU region needed a football promotional platform that worked across their two lead brands and had the flex to work across markets.Mars Wrigley needed to drive differentiation for their promotions versus competitors to secure space during the World Cup.To drive...
Samsonite Premium Store Journey
Samsonite wanted to step-change the way it spoke to shoppers in both their own retail environments and concessions alike, through a more engaging brand and selection experience.Long-term brand awareness has been high, around 80%, among shoppers in the luggage...
Orbit Extra
The Gum category, and the leading brand, ORBIT EXTRA, had long been losing penetration, especially with <25s, driven by a lack of relevance during the pandemic. Marketing comms historically focused purely on functional benefits (mouth hygiene, fresh...
