Mars United Commerce begins the next chapter in a storied 52-year history today by unveiling a partnership with global commerce and communication leader Publicis Groupe.
The combined strengths of Mars United and Publicis Groupe will give their respective clients the ability to create and implement end-to-end commerce solutions that optimize:
- Strategy and Insights: Fusing the power of Epsilon’s first-person identity data with Mars United’s proprietary data on shoppers and shopping behavior will give clients 360-degree insights into purchase journeys and new opportunities to motivate shopper behavior change.
- Media and Activation: Combining the scale of Publicis Media with Mars United’s comprehensive understanding of retail organizations – including media, marketing, merchandising, and operations – will help clients win the last mile of purchase in physical and digital locations with more efficient and effective campaigns.
- Performance and Measurement: Merging insights into ecommerce sales and operations from Profitero, Publicis’ digital shelf platform, with Mars United’s data set on commerce media impact will give clients a complete view of their commerce marketing performance — online and offline — and an unmatched ability to drive brand growth.
“Joining Publicis Groupe will help Mars realize our long-held vision of being the preeminent global commerce company faster and more completely,” explained Rob Rivenburgh, Mars United’s Global CEO. “We’re excited to have the support of Publicis to bring new opportunities to our existing clients and also to share our connected commerce solution with new clients around the globe.”
Read the official press release here to learn how this landmark alliance will give Mars United clients even more opportunities to drive total business impact through best-in-class marketing that influences shopper behavior across the entire commerce landscape.
