Where Business Partnerships Are Grounded in Data-Driven Decisions and Human Insights

Your Comprehensive
Strategic Partner

From long-term business strategy to campaign-level creative strategy to in-depth data analyses, our suite of services is designed to ensure that we don’t just fulfill briefs; we anticipate needs, set trends, and achieve goals. Our commitment to growth includes redefining changes as we respond to them.

Forward-Thinking Strategic Client Expertise

Our progressive, strategic approach helps our clients stay one step ahead. We collaborate closely with them to navigate their business landscapes, decode shopper behaviour, and anticipate future needs.

Commerce Insights & Trends

Our deep understanding of people, culture, and client objectives enables us to deliver strategies that really connect with consumers. We leverage the power of Marilyn® to transform the ordinary into strategic foresight for commerce excellence.

Shopper Acquisition, Retention, Loyalty, & Omnichannel Campaign Planning

Specialising in the art of shopper , our knowledge and strategies are crafted to unify your omnichannel campaigns and drive enduring market success.

Workshop Facilitation

From sparking innovation to streamlining annual planning, our workshops are designed to enable breakthrough thinking and strategic preparedness.

Retailer-First [LS2] Strategy

Focused on a retailer-first methodology, we offer expert guidance in opportunity sizing, retailer sell-ins, joint business planning, product launch activation, strategic activation, and tailored campaign strategies.

Data Insights, Foresights, & Analysis

Turning data into a strategic asset, we provide insightful analysis and actionable recommendations that empower businesses to lead and innovate. The power of Marilyn® enables us to fuel robust reporting and provide analytical prowess [LS3].

Why Mars United Commerce

Strategy & Analytics?

We are the most trusted commerce company, with an established history of developing strategies that drive results.

Strategic business relationships

Data and analytics to drive business growth

Shopper journey-driven insights and ideas

Long-standing relationships and groundbreaking tech ensure our continued success.

Trusted Partners

Our client tenure is above industry standards because we think further than the day-to-day to stay ahead of your business challenges.

Scalable Solutions

100% of our clients engage with our Strategy & Analytics offerings, proof of our universal applicability and efficacy.

Analytical Prowess

Marilyn® is our strategic cornerstone, providing easy access to unlimited amounts of data that empower decisions and predictive planning across the spectrum.

Discover how we’ve helped our clients thrive

Lego City

Previous LEGO City campaigns were failing to engage both gift givers and ‘young builders’ resulting in flat sales, despite investment in expanding the portfolio.Research showed LEGO City was perceived as being a limited set, primarily focused on Police and Fire—and...

Project Candyman – The global launch of new Berocca Energy and Immunity Gummies

Gummy vitamins are the star of the industry, projected to grow at 7% CAGR in the next five years. Multivitamins in tablet format still dominate the market but are projected to decline in share YOY. The challenge was to launch a gummy multivitamin to drive...

Orbit Extra

The Gum category, and the leading brand, ORBIT EXTRA, had long been losing penetration, especially with <25s, driven by a lack of relevance during the pandemic. Marketing comms historically focused purely on functional benefits (mouth hygiene, fresh...