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Retail Media & eCommerce

Combining World-Class Retail Media and Ecommerce Expertise to Drive Total Business Impact

Optimising every omnichannel touchpoint to create highly integrated and effective shopper experiences.

We believe in the power of a connected approach. From sales ops to digital shelf to paid search, we connect and manage your entire digital ecommerce ecosystem—adding a level of insight and shopper intelligence that results in a captivating and action-inspiring experience.

Our suite of end-to-end solutions

make all the difference

Retail Media & Trade Spend Management

Our retail media capabilities extend across retail media planning, buying, and measurement on leading retail media networks and third-party media providers. In conjunction with your sales and marketing teams, we connect trade and brand to shoppers and drive relevance across the commerce ecosystem while maximising buyer support.

Grocery Search Specialists

Search is the most common form of online grocery shopping and provides an opportunity to influence purchase consideration before shoppers reach the physical store. Our team has the expertise to determine the correct split of targeted spend between these different shopping behaviours and environments, to drive product awareness and generate online sales.

Marilyn® Sales & Media Dashboard

Marilyn Sales & Media Dashboard allows us to analyse and compare commerce media performance and campaign results across retailers and partners in one place. This helps us  better understand how to maximise budgets and allocate funding across tactics and retailers.

End-to-End Ecommerce Management

We are your single-source for owning the digital shelf—from establishing best-practice ecommerce fundamentals for a new product launch to growing overall market share and visibility of your products wherever your consumers shop online.

Marketplace Experts

Our team of Amazon specialists will enable your brand to win the buy-box and capitalise on a platform that is securing more share of Australian ecommerce with each passing year.

Ecommerce SEO

Informed by Marilyn ecommerce insights, we help brands know exactly what their consumers are searching for online and ensure their products are front and centre at all points of the purchase funnel.

Why Mars United

Retail Media & Ecommerce?

We blend technical ecommerce, retail media capability, and deep retailer expertise across marketplaces.

Scale

We manage over $1BB globally in Retail Media budgets for dozens of blue-chip brands

Performance

We increase retail media performance by 21% on average.

Focus

We staff our team with in-market experts who have often worked directly for the retailers they cover to keep you ahead of the curve in an ever-evolving online landscape.

Discover the impact of our digital expertise

Crayola Campaign

Crayola Campaign

Across Europe, Crayola faces tough competition with each operating environment having a local market leader that has strong brand awareness, a legacy consumer relationship base, and more dynamic pricing strategies. Reach relevant customers through high-performing,...

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Lego City

Lego City

Previous LEGO City campaigns were failing to engage both gift givers and ‘young builders’ resulting in flat sales, despite investment in expanding the portfolio.Research showed LEGO City was perceived as being a limited set, primarily focused on Police and Fire—and...

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Marilyn® Ecommerce Insight Suite and Marilyn Sales & Media Dashboard are just two of the ways that we deliver vital metrics, holistic dashboards, actionable search, sales and easily accessible insights across all major retail ecommerce platforms.

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