BACK

We can help you grow your retail media network by expanding the value of your data and retail channels and delivering connected experiences for your shoppers and manufacturers.

Whether you are designing your first retail media network or ready to grow your existing network, we can help you turn every interaction into a transaction.

100m

in retail media sales annually (USD)

20%

YoY Funding
Increase

600+

Vendors Reached
and Engaged

12%

funding increase from net new revenue streams

With years of experience in the retail media space, we have the extensive data and research expertise to help you enhance your performance.

Knowing & optimising your shopper

1P Data and Identity Solutions
Audience Segmentation Strategy and Analysis
Omni-Shopper Experience Strategy and Journey Mapping
Martech Stack Strategy

Creating & optimising your ecosystem

In-store and Online Shopper Experience
Retailer Asset Monetisation, Planning and Activation
Retailer Corporate Tentpole Concepts and Sales Packaging
Marketing Effectiveness Measurement

Why Mars United Commerce

Retailer CX?

As strategic consultants to retailers, our services are designed to flex and support your specific requirements at all levels of engagement.

Retail Media Network Build

We build performance-based solutions that connect your customer and vendor community in a meaningful way.

Retail Media Network Optimisation

We optimise performance across data, technology, ad products, media sales, and measurement.

Measurement Effectiveness Marketing

We connect the dots across all your data sources to provide performance metrics for all media and marketing initiatives.

We help your business grow by fueling the development of your retail media network and seamlessly connecting your customer experience ecosystem.

Shopper Intelligence

A comprehensive view of your 1P data, which will drive growth and establish a strong basis for your retail media network.

Shopper Experience

A comprehensive view of your 1P data, which will drive growth and establish a strong basis for your retail media network.

Shopper Performance

Performance metrics for your retail media network overall and by advertiser against industry-standard KPIs.

See how our unique expertise has helped retailers achieve their goals

Dolmio & Ben’s Original Online Sales Campaign

Dolmio & Ben’s Original online sales (vs instore) were under pressure due to shoppers switching to private label alternatives to save money. This problem was common to all brands in the category.Shoppers tend to have a limited repertoire of 10 meals which they...

Crayola Campaign

Across Europe, Crayola faces tough competition with each operating environment having a local market leader that has strong brand awareness, a legacy consumer relationship base, and more dynamic pricing strategies. Reach relevant customers through high-performing,...

Lego City

Previous LEGO City campaigns were failing to engage both gift givers and ‘young builders’ resulting in flat sales, despite investment in expanding the portfolio.Research showed LEGO City was perceived as being a limited set, primarily focused on Police and Fire—and...

Project Candyman – The global launch of new Berocca Energy and Immunity Gummies

Gummy vitamins are the star of the industry, projected to grow at 7% CAGR in the next five years. Multivitamins in tablet format still dominate the market but are projected to decline in share YOY. The challenge was to launch a gummy multivitamin to drive...

Carling On-Pack Promotion

Under pressure from the growing popularity of the world lager category, Carling needed to stand out on shelf and offer something truly unique.Carling drinkers love three things—football, their beer and their mates. By empowering our shopper to truly deliver a money...

Unilever Personal Care Brands Euro2024

Unilever Personal Care brands wanted to move from developing decentralized sports programmers across Europe to a more centralized approach that would drive consistency across markets, operational efficiencies and allow for stronger customer commercial negotiations....

Mars Wrigley EU Football Promotion

The EU region needed a football promotional platform that worked across their two lead brands and had the flex to work across markets.Mars Wrigley needed to drive differentiation for their promotions versus competitors to secure space during the World Cup.To drive...

Samsonite Premium Store Journey

Samsonite wanted to step-change the way it spoke to shoppers in both their own retail environments and concessions alike, through a more engaging brand and selection experience.Long-term brand awareness has been high, around 80%, among shoppers in the luggage...

Orbit Extra

The Gum category, and the leading brand, ORBIT EXTRA, had long been losing penetration, especially with <25s, driven by a lack of relevance during the pandemic. Marketing comms historically focused purely on functional benefits (mouth hygiene, fresh...