- 1P Data and Identity Solutions
- Audience Segmentation Strategy and Analysis
- Omni-Shopper Experience Strategy and Journey Mapping
- Martech Stack Strategy
- In-store and Online Shopper Experience
- Retailer Asset Monetisation, Planning and Activation
- Retailer Corporate Tentpole Concepts and Sales Packaging
- Marketing Effectiveness Measurement
Why Mars United Commerce
Retailer CX?
We build performance-based solutions that connect your customer and vendor community in a meaningful way.
We optimise performance across data, technology, ad products, media sales, and measurement.
We connect the dots across all your data sources to provide performance metrics for all media and marketing initiatives.
Shopper Intelligence
A comprehensive view of your 1P data, which will drive growth and establish a strong basis for your retail media network.
Shopper Experience
A comprehensive view of your 1P data, which will drive growth and establish a strong basis for your retail media network.
Shopper Performance
Performance metrics for your retail media network overall and by advertiser against industry-standard KPIs.
See how our unique expertise has helped retailers achieve their goals
Dolmio & Ben’s Original Online Sales Campaign
Dolmio & Ben’s Original online sales (vs instore) were under pressure due to shoppers switching to private label alternatives to save money. This problem was common to all brands in the category.Shoppers tend to have a limited repertoire of 10 meals which they...
Crayola Campaign
Across Europe, Crayola faces tough competition with each operating environment having a local market leader that has strong brand awareness, a legacy consumer relationship base, and more dynamic pricing strategies. Reach relevant customers through high-performing,...
Project Candyman – The global launch of new Berocca Energy and Immunity Gummies
Gummy vitamins are the star of the industry, projected to grow at 7% CAGR in the next five years. Multivitamins in tablet format still dominate the market but are projected to decline in share YOY. The challenge was to launch a gummy multivitamin to drive...
Carling On-Pack Promotion
Under pressure from the growing popularity of the world lager category, Carling needed to stand out on shelf and offer something truly unique.Carling drinkers love three things—football, their beer and their mates. By empowering our shopper to truly deliver a money...
Unilever Personal Care Brands Euro2024
Unilever Personal Care brands wanted to move from developing decentralized sports programmers across Europe to a more centralized approach that would drive consistency across markets, operational efficiencies and allow for stronger customer commercial negotiations....
Mars Wrigley EU Football Promotion
The EU region needed a football promotional platform that worked across their two lead brands and had the flex to work across markets.Mars Wrigley needed to drive differentiation for their promotions versus competitors to secure space during the World Cup.To drive...
Samsonite Premium Store Journey
Samsonite wanted to step-change the way it spoke to shoppers in both their own retail environments and concessions alike, through a more engaging brand and selection experience.Long-term brand awareness has been high, around 80%, among shoppers in the luggage...
Orbit Extra
The Gum category, and the leading brand, ORBIT EXTRA, had long been losing penetration, especially with <25s, driven by a lack of relevance during the pandemic. Marketing comms historically focused purely on functional benefits (mouth hygiene, fresh...
