It’s no longer enough to just know how to execute at retail; it’s about doing business with retail.
Discover how to drive brand growth through the world’s
top retailers
Working with retailers is becoming increasingly complicated. It takes more than just a smart strategy to ensure your brand stands out. You have to anticipate every movement in the market, make sure you’re ready to address any changes and meet the needs of shoppers before they occur. This is our specialty.
We know how to help you secure retailer buy-in, deliver thought leadership and make your commerce marketing efforts truly transformational.
Joint Business Planning
A guided approach to identify the intersections between internal priorities and retailer enterprise priorities and to bring clear short- and long-term initiatives to key retailers.
Retail Media Network Managed Service
Our team of retail-specific customer leaders will plan, negotiate, manage, execute, and measure your retail media network managed service needs.
Category Acceleration Workshop
Our team will facilitate a working session for cross-functional stakeholders within the supplier and retailer enterprise to identify trends, insights, friction points and other key factors.
Three-Year Customer Growth Planning
Through guided work sessions and action planning, your team will identify five-year growth opportunities broken down into three-year channel and retail-specific strategies.
Why Mars United Commerce
Customer Development?
We have full commerce teams embedded in the backyards of the nation’s most influential retailers.
Connectivity
400+ direct individual relationships across retailer enterprise departments.
Scale
150+ in market retail specific commerce experts covering 10+ channels and 50+ retailers.
Experience
Over $500M in budget and 3000+ programs executed per year with nine supplier-of-the-year designations for our clients.
See how we’ve given top international brands the opportunity to grow.
Crayola Campaign
Across Europe, Crayola faces tough competition with each operating environment having a local market leader that has strong brand awareness, a legacy consumer relationship base, and more dynamic pricing strategies. Reach relevant customers through high-performing,...
Carling On-Pack Promotion
Under pressure from the growing popularity of the world lager category, Carling needed to stand out on shelf and offer something truly unique.Carling drinkers love three things—football, their beer and their mates. By empowering our shopper to truly deliver a money...
Unilever Personal Care Brands Euro2024
Unilever Personal Care brands wanted to move from developing decentralized sports programmers across Europe to a more centralized approach that would drive consistency across markets, operational efficiencies and allow for stronger customer commercial negotiations....
Mars Wrigley EU Football Promotion
The EU region needed a football promotional platform that worked across their two lead brands and had the flex to work across markets.Mars Wrigley needed to drive differentiation for their promotions versus competitors to secure space during the World Cup.To drive...
Samsonite Premium Store Journey
Samsonite wanted to step-change the way it spoke to shoppers in both their own retail environments and concessions alike, through a more engaging brand and selection experience.Long-term brand awareness has been high, around 80%, among shoppers in the luggage...
Learn more about our core solutions, approach, and culture.
Strategy & Analytics
Content & Experiences
Retail Consultancy
Retail Media & Ecommerce
Marilyn®
About Us
Strategy & Analytics
Content & Experiences
Retail Consultancy
Retail Media & Ecommerce
Marilyn®