Meet Marilyn
Marilyn is the industry’s premier commerce technology marketing platform. Engineered to drive truth and performance, this revolutionary suite of technologies is the cornerstone of our data-driven decision-making process.
As the great connector of data, intelligence, and results, Marilyn is designed to deliver.
Better Decisions
Marilyn enhances the decision-making process by connecting insights with intelligence across vendor partners, internal client departments, data providers, and customers.
Connected Experiences
Marilyn maximises shopper engagement and conversion by creating meaningful interactions between the right people, messages, and technologies, and simplifying the path to purchase.
Stronger Results
Marilyn gives marketers a more complete and real-time view of program performance, enabling optimisation and driving brand growth across each of our technology suites.
Marilyn sets the standard for excellence in commerce marketing.
Our leading Commerce Marketing Mix Model synthesises truth with performance, offering unmatched clarity into the Total Business Impact of marketing activities.
Dive into vital metrics across sales, operations, media, digital shelf presence, and Amazon Marketing Cloud, all organised to accelerate decision-making.
A centralised hub that ingests, normalises, and visualises global campaign data, simplifying the analysis of commerce marketing performance across all vendors.
By merging intelligence with performance data, Marilyn identifies untapped revenue opportunities to provide high-performance activations and personalised shopper experiences.
Marilyn is woven into the fabric of all our services. Whether it’s strategic planning, media management, or digital commerce, the insights of Marilyn are integrated to enhance every solution and optimise every touchpoint.
See how Marilyn has driven decision-making and enhanced performance for our clients
Dolmio & Ben’s Original Online Sales Campaign
Dolmio & Ben’s Original online sales (vs instore) were under pressure due to shoppers switching to private label alternatives to save money. This problem was common to all brands in the category.Shoppers tend to have a limited repertoire of 10 meals which they...
Crayola Campaign
Across Europe, Crayola faces tough competition with each operating environment having a local market leader that has strong brand awareness, a legacy consumer relationship base, and more dynamic pricing strategies. Reach relevant customers through high-performing,...
Project Candyman – The global launch of new Berocca Energy and Immunity Gummies
Gummy vitamins are the star of the industry, projected to grow at 7% CAGR in the next five years. Multivitamins in tablet format still dominate the market but are projected to decline in share YOY. The challenge was to launch a gummy multivitamin to drive...
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