We believe every brand experience is a commerce opportunity. And every commerce opportunity is a brand experience.
At Mars United℠ Commerce, we ensure that every piece of content is a catalyst for connection and growth. We embody a commerce-first mindset, crafting ideas, experiences, and content that engage the consumer, build the brand, and lead to sales.
Business-First Ideation
Shopper-First Experiences
Impact-First Content
Brand Activation is where we develop global, national, and regional commerce platforms and promotions. These bespoke activations span a spectrum of brands and touchpoints, from immersive campaigns to crafted consumer journeys.
We specialise in curating customer-specific activations that resonate with target audiences and reinforce retailer partnerships. Each activation is meticulously designed to drive engagement and loyalty through tailored experiences.
Our team is adept at transforming creative concepts into consumer-ready realities. With expertise in digital, print, retouching, and versioning, we deliver flawless execution across all media, captivating consumers at every interaction.
We meld creativity with commercial strategy, producing everything from photography and animation to video and 3D content. This visual storytelling engages consumers, guiding them along a journey from discovery to purchase.
We offer everything from trade show experiences to retail design and event management. We create environments—both physical and digital—that captivate and engage audiences, ensuring every interaction with the brand is memorable.
We live at the forefront of Commerce Innovation, exploring and mastering the latest in AI, AR, VR, and other emerging technologies. We are committed to innovation and keeping our clients ahead of the curve.
Why Mars UnitedSM Commerce
Content & Experiences?
Seamless, integrated, and expansive creative services.
Campaigns that engage consumers at multiple touchpoints.
Services including photography, video, and 3D modeling.
Ensuring cohesive messaging across all retail channels.
We manage brand experiences for the world’s top manufacturers and retailers.
Marilyn® marketing technologies make us faster and more focused.
We own connected experiences from the first concept to the last mile of execution.
Explore some of our transformational campaigns
Crayola Campaign
Across Europe, Crayola faces tough competition with each operating environment having a local market leader that has strong brand awareness, a legacy consumer relationship base, and more dynamic pricing strategies. Reach relevant customers through high-performing,...
Project Candyman – The global launch of new Berocca Energy and Immunity Gummies
Gummy vitamins are the star of the industry, projected to grow at 7% CAGR in the next five years. Multivitamins in tablet format still dominate the market but are projected to decline in share YOY. The challenge was to launch a gummy multivitamin to drive...
Carling On-Pack Promotion
Under pressure from the growing popularity of the world lager category, Carling needed to stand out on shelf and offer something truly unique.Carling drinkers love three things—football, their beer and their mates. By empowering our shopper to truly deliver a money...
Unilever Personal Care Brands Euro2024
Unilever Personal Care brands wanted to move from developing decentralized sports programmers across Europe to a more centralized approach that would drive consistency across markets, operational efficiencies and allow for stronger customer commercial negotiations....
Mars Wrigley EU Football Promotion
The EU region needed a football promotional platform that worked across their two lead brands and had the flex to work across markets.Mars Wrigley needed to drive differentiation for their promotions versus competitors to secure space during the World Cup.To drive...
Samsonite Premium Store Journey
Samsonite wanted to step-change the way it spoke to shoppers in both their own retail environments and concessions alike, through a more engaging brand and selection experience.Long-term brand awareness has been high, around 80%, among shoppers in the luggage...
Orbit Extra
The Gum category, and the leading brand, ORBIT EXTRA, had long been losing penetration, especially with <25s, driven by a lack of relevance during the pandemic. Marketing comms historically focused purely on functional benefits (mouth hygiene, fresh...
The integration of Marilyn technology amplifies our content and creative offerings, ensuring each campaign is data-informed and strategically aligned for maximum impact. The insights of Marilyn power our creative process, enabling us to deliver targeted content that connects with shoppers and drives commerce with unprecedented speed and accuracy.
