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Who We Are

ABOUT US

Founded by Marilyn Barnett in 1973, The Mars Agency revolutionized the world of commerce as the first ever shopper marketing agency. To this day as Mars UnitedSM Commerce, a collective of commerce solutions, we pride ourselves on our reputation as leaders in shopper conversion, retail intelligence, and groundbreaking technology.

Our Vision

Shaping commerce with every click, swipe and interaction.

At Mars United Commerce we aspire to be at the forefront of tech-enabled commerce solutions, in an industry driven by the smartest human ingenuity and technological advancements. We’re leading the charge to reinvent every corner of the digital and physical commerce landscape.

Free from conflicts and committed wholly to your needs, we work in harmony with your existing partners and systems. As architects of our own design, we’re capable of everything and yet focused on the singular goal of advancing your business.

Our Mission

Make each client's business better today than it was yesterday.

We deliver global reach and local influence by ensuring we have hundreds of commerce strategy, media, activation, and analytics experts on the ground, in the vicinity of the world’s most prominent retailers and marketplaces.

YOU’LL FIND US WHEREVER COMMERCE CONNECTS

YOU’LL FIND US WHEREVER COMMERCE CONNECTS

Our People

+800 Employees – One Mars United Commerce

Everyone at Mars United Commerce has a singular mission: to not only meet the demands of today but to propel each client’s business into tomorrow with unmatched collective expertise and relentless drive.

Over 50 Years of Global Influence & Unrivalled Success

Mars United Commerce has been a force for international commerce leadership for over half a century. We cultivate a culture where innovation thrives and the status quo is constantly challenged.

Be Part of Our Story

Interested in helping Fortune 500 clients maximize their potential?

LEADERSHIP TEAM

Guided by Pioneers, Inspired by Mavericks

Meet the visionaries who embody our values and steer our ship with precision and foresight.

Darren Keen

CEO – International Markets

Greg Thorpe

Greg Thorpe

MD Europe

Derek Bain

Derek Bain

Executive Creative Director

Katrina Smart

Katrina Smart

Commerce Media Director

Ross Halliwell

Ross Halliwell

Omnichannel Commerce Director

Paul Parsons

Paul Parsons

Strategy Director

Sarah Amon

Sarah Amon

Finance Director

Amy Gutsell

Amy Gutsell

Business Director

Jason Wall

Jason Wall

Business Director

Natalie Wright

Natalie Wright

Business Director

Nathan Palmer

Nathan Palmer

VP Growth

Learn more about our core solutions, approach, and culture.

Strategy & Analytics

Content & Experiences

Retail Consultancy

Retail Media & Ecommerce

Marilyn®

About Us

Strategy & Analytics

Content & Experiences

Retail Consultancy

Retail Media & Ecommerce

Marilyn®

About Us