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CASE STUDIES

Unilever Personal Care Brands Euro2024

Unilever Personal Care brands wanted to move from developing decentralized sports programmers across Europe to a more centralized approach that would drive consistency across markets, operational efficiencies and allow for stronger customer commercial negotiations.

With an open dialogue with UEFA, Unilever wanted to establish a credible and consistent link to UEFA Euro 2024 across Europe, which is something that had not been done before.

A European-wide mass ticketing promotion which gives shoppers the chance to win official UEFA Euro 2024 tickets, from qualifying all the way up until the final, with successful EU rollout across all markets including UK, Germany, France, Spain, Italy, and Eastern Europe.

Key Euro markets participation

Customer-specific promo overlays

EU markets

Crayola Campaign

Crayola Campaign

Across Europe, Crayola faces tough competition with each operating environment having a local market leader that has strong brand awareness, a legacy consumer relationship base, and more dynamic pricing strategies. Reach relevant customers through high-performing,...

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Lego City

Lego City

Previous LEGO City campaigns were failing to engage both gift givers and ‘young builders’ resulting in flat sales, despite investment in expanding the portfolio.Research showed LEGO City was perceived as being a limited set, primarily focused on Police and Fire—and...

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