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CASE STUDIES

Crayola Campaign

Across Europe, Crayola faces tough competition with each operating environment having a local market leader that has strong brand awareness, a legacy consumer relationship base, and more dynamic pricing strategies.

Reach relevant customers through high-performing, cross-category search terms following a data first approach 2:1 match on campaigns to drive results. Focus on driving incrementality and household penetration by reducing branded keyword spend across all markets.

Complete restructure and rebuild of all Crayola campaigns across Amazon EU 5, implementing a new search strategy. Thorough frequent optimisation following a data first strategy and approach with focus on wider key success metrics outside of just ROAS.

Branded spend reduced from 50% to an average of

Across all markets

Lego City

Lego City

Previous LEGO City campaigns were failing to engage both gift givers and ‘young builders’ resulting in flat sales, despite investment in expanding the portfolio.Research showed LEGO City was perceived as being a limited set, primarily focused on Police and Fire—and...

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