We’re elated to share that our innovative campaigns have been recognised with three prestigious awards at the SHOP! ANZ Retail Marketing Awards, showcasing our commitment to excellence in retail marketing.
Before we delve into the details of our award-winning initiatives, we want to express our heartfelt thanks. A massive shout-out to the SHOP! ANZ team for organising a fantastic awards night, and to our esteemed partner, Cartology, for sponsoring the retail media award. These triumphs underscore the strength of collaborative effort in forging new paths in retail media.
A shout-out is also in order for our comrades at 5P Retail Displays for sharing the victory in the temporary grocery display (food) category. Teamwork makes the dream work!
Bronze in Retail Media for our DONs Years at Coles
Our foray into the Retail Media category has garnered us a Bronze award, thanks to the collaborative synergy between DON Smallgoods and Coles. By employing a robust retail media strategy, we’ve amplified brand awareness and shopper engagement, driving a substantial increase in market impact and setting new benchmarks for campaign effectiveness in the retail industry.
Our strategic campaign stretched across a multitude of shopper touchpoints, reinforcing DON’s brand presence and deepening consumer engagement through a combination of online optimisation and captivating in-store visuals.
Bronze for the Grocery Temporary Display (food) and Sale Promotion for M&Ms World Tour | New York
Grocery Temporary Display (food) was won in partnership with our friends at 5P Retail Displays.
This campaign stood out for its ‘Money-can’t-buy’ allure, merging the joy of an international adventure with the thrill of an NYC escapade. Innovative POS displays coupled with sustainability considerations led to a functional yet eye-catching in-store presence, contributing significantly to our win in this category.
The success of this sales promotion lies in its clever blend of an enticing global chase and the promise of high-value rewards. Strategic planning and execution led to an increase in sales and ROI, proving the effectiveness of our shopper engagement strategies.
Our wins at the SHOP! ANZ Retail Marketing Awards are a testament not just to our creative and strategic capabilities, but also to the power of partnership. We share these accolades with Coles, Woolworths, Cartology, and 5P, whose collaboration has been invaluable. As we celebrate these achievements, we remain focused on elevating the retail experience and delivering measurable results for our brands and partners.
Check out our case study video:
If you’re looking to do impactful retail work as part of a connected commerce ecosystem, then reach out to the team today.
