Welcome to our inaugural monthly eComm report put together by our eCommerce team to keep you up to date with all the latest Australian September eCommerce News.
Stay tuned for next months edition!
According to a report from the Australian Consumer and Retail Studies unit at Monash University, the cost-of-living crisis has led to some questionable attitudes amongst Australian consumers.
said it is justifiable to take an item without paying for it
said that it is justifiable to not scan some items when using self-checkout counters
said it is justifiable to taste fruit in a supermarket without buying it
In short, have a good look at your apple for bite marks before you pop it in your basket.
More on the research can be found here.
In a move to capitalise on the increasing numbers of Australian’s shopping and researching online, News Corp has announced the launch of news.com.au checkout.
The move sees a dedicated commerce content destination within the News.com.au website, with a team of experts testing and reviewing a range of products. The content is intended to help consumers towards their purchase decision, directing them towards relevant eCommerce retail sites to convert.
The move further emphasises the importance of ratings & reviews in the path to purchase online, so if you are a retailer or brand who currently has little to no product reviews, take this is as a meaningful nudge to ensure appropriate strategies are in place to grow both the quality and quantity of reviews.
More on the News Corp announcement can be found here.
A study conducted with The George Institute for Global Health discovered that Coles and Woolworths have a “huge gap” when it comes to adequate labelling foods sold online.
The research reviewed over 22,000 products and discovered many food products lacking critical information including ingredient lists and allergy warnings.
With the inability to physically pick a product up and review the information, it is essential that brands and retailers provide the same information online as they do in-store.
of Coles products provided the Nutrition Information Panel (NIP)
of products across Coles and Woolworths displayed allergen information
With consumers increasingly mindful of ingredients, allergens and more, providing the necessary information can be the difference between a sale and a competitor taking that sale. More importantly, the lack of critical allergen information represents a health risk to your consumer.
If you’re keen to review how well set up your products are online, reach out to us at Mars United to chat through our comprehensive online shelf auditing process.
Announced on September 12th, TikTok launched TikTok Shop, which will allows users to purchase directly through the app, improving on the previous functionality that resulted in users being directed off-app to complete their purchase.
The new functionality will also include shoppable videos and live streams.
Perhaps most interesting about the announcement is the Fulfilled by TikTok option available, which similar to Amazon’s Fulfilled by Amazon allows merchants to showcase their products but have all the storage, picking, packing and shipping handled by TikTok.
There were rumours last year on TikTok making moves into the Amazon space after they posted several job ads in the US seeking candidates to help develop and grow its “Fulfillment by TikTok Shop”.
No word yet on when TikTok will look to push this feature out to other countries but definitely one to keep an eye on.
More on the announcement from TikTok can be found here.
Thanks for checking out our September eCommerce News and stay tuned for the October edition! Interested in optimising your eCommerce capabilities, reach out to our eCommerce team today.
