Path to Purchase Institute Live

CPG Brands: Get the Strategies to Succeed in 2025

While avenues to reach consumers are growing, it’s becoming increasingly challenging to break through the clutter and stand out as a brand. We’re taking the stage at P2Pi Live with two sessions to show you how.

Thursday, November 14, 2024

1:30 PM – 2:00 PM (CST)

The Power of Strategic Co-Brand Partnership

The Thomas’ and Bob Evans brands came together to elevate the breakfast occasion, grounded on the strategy to transform the morning routine into moments of savory joy with quality selection of breakfast essentials. Shoppers want better quality meals, but price wins when they are at the shelf — and they tend to buy private labels over national brands. Due to this shopper barrier, two powerful brands come together to elevate the breakfast occasion. You’ll learn:

• • How Thomas’ and Bob Evans define partnership marketing
  • How they chose the right partner
  • Their go-to-market approach
  • When it’s done right, both brands can win
  • Key learnings from the campaign

Speakers

Cyndi Loza – Path to Purchase Institute

Tony Fung – Bob Evans Farms

Stephanie Plehn – Bimbo Bakeries

Greta Santori – Mars United Commerce

Thursday, November 14, 2024

2:15 PM – 2:45 PM (CST)

Effective BevAlc Trade Marketing

With an ever increasing emphasis of the customer experience at retail, it’s important to get it right. Yet, there are so many levers available to employ. It could leave you wondering what will actually grab the attention of today’s shopper. We’ll dig into disruptive trade and cover everything from merchandising to product innovation, big events, as well as digital and virtual engagements. Then we’ll take it a step further and show you how to create a scalable, impactful and effective experience.

Speakers

Brooke Roller — Mars United Commerce

Rich Hashimoto — Mars United Commerce

Join us to also celebrate wins:

• • Women pioneering the retail space, including our own Sally Tobin, Managing Director-APAC, who was named a WEX winner in the Industry Impact category.
  • Mars Petcare who received an OmniShopper Award in Mass Media Activation.

Meet Us in Schaumburg!
Don’t miss this opportunity to gain actionable insights and innovative strategies at P2Pi Live November 13-14, 2024. Let’s meet and discuss how we can help you meet the demands of sophisticated and evolving shoppers and achieve your business goals.