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Case Study Archives - Mars United - New Zealand

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Jacob’s Creek –  In Store Wine Sampling

Jacob’s Creek –  In Store Wine Sampling

Issue How do we drive appraisal of the Jacob’s Creek Double Barrel range of wine’s, delivering conversion to sale across Liquorland, BWS, 1st Choice & Indies? Insight Wine buyers are more likely to purchase if recommended by a friend or someone they trust. 89% of...
MILO x AFL Winter Sampling Roadshow

MILO x AFL Winter Sampling Roadshow

Issue How can we strategically uplift the MILO brand across the funnel—focusing on driving trial, converting it into repurchases, and building long-term loyalty to successfully recruit 750,000 new households over three years? Insight 63% of children participate in at...
Cadbury Light Up Joy Deliveries

Cadbury Light Up Joy Deliveries

Issue Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas. Insight One of Australia’s most popular Christmas rituals that ‘Deliver Joy’ is to visit Summer streets at night to view Christmas...
Darrell Lea / Melbourne Fashion Week

Darrell Lea / Melbourne Fashion Week

Issue Launch Darrell Lea’s new Choc Sticks in a memorable and unexpected way to reach new consumers and leverage earned media to extend the media budget. Insight Melbourne Fashion Week (M/FW) is the country’s premier consumer fashion event, attracting over 175,000...
Golden Circle Sip & Support

Golden Circle Sip & Support

Issue After years of years promos maintaining market share but not brand salience, leverage the warmer months to drive brand of Golden Circle. Insight 62% of Australians try to support local businesses when they can & more 85% live within 50km of the beach. Idea...