Havana Coffee really is the coolest brand, and it is even cooler now they have an iced coffee range!! To support the launch of this range we designed an instore sampling campaign which showcased the unique brand personality and attracted people to try and...

Running tastings for porridge is not easy! Nobody wants to eat cold porridge or porridge that is too thick or too thin. Over the years working with Uncle Tobys, Mars United has perfected the art of cooking porridge in supermarkets to deliver positive experiences...

The ice-cream market is highly competitive. To increase sales of the Kapiti Minis Ice-cream range, Mars United ran tasting sessions in leading supermarkets and petrol stations. Once customers tried the new flavours it was almost impossible for them not to...

Established in 1997, Tempus Two has a passion for “going beyond tradition”, rather than following it. To build sales within the grocery channel we created an impactful stand and used our best wine demonstrators to drive sales.[wdcl_image_carousel is_autoplay="off"...

Starbucks has recently launched into the retail market in association with Nestle. To drive trial, consideration and purchase, Mars United has run a range of in-store demonstration campaigns. Different approaches have been trialled and analysed to deliver best...

Sensodyne is the leading toothpaste for the treatment and prevention of sensitive teeth. To help more customers understand the benefits of Sensodyne and drive sales, Mars United trained a team of brand ambassadors to become Sensodyne experts and used a branded...

There are some campaigns you just can’t help but love and this was one of them! Purina had recently launched their new cat food ‘Oscar’. To create a real bang in stores over Pet Week we took the Oscar mascot, a prize wheel and lots of fun giveaways into stores....

Mars United has been working with Purina One for the last five years to educate supermarket customers about the benefits of choosing a premium pet food and recommend the best Purina One food for their cats and dogs. To deliver a credible premium engagement with...

Bluebird wanted to create impact for their exciting launch of the Pop Corners snack food into the New Zealand market. A strongly branded instore sampling campaign was needed to get the attention of consumers and drive sales. Mars United in conjunction with Magico,...

The New World Wine Awards have been running for 20 years. Expert judges have swirled, sniffed, sipped and tasted to find the top 50 drops under $25. To showcase the top wines and drive sales, Mars United ran 352 demonstrations over a 4-week period working closely...

Anchor Protein Plus is a popular protein yoghurt produced by Fonterra. To drive sales over a key promotional period, Mars United designed and ran a large scale in-store demonstration campaign designed to showcase the premium taste of the product and encourage...

Roaming sales demonstrations deliver high ROI for products that are portable and require little explanation. We used this technique to support the Easter launch of the new Ferrero Golden Egg range. A highly successful sales campaign within a very competitive...

Moet Hennessy distributes quality liquor brands. The challenge we were given was to drive grocery sales of their leading premium European Rose brands: Whispering Angel and Minuty. Mars United created a premium brand presence in store and used skilled wine...

Who doesn’t love Indomie Noodles! Indomie recently launched a new hot and spicy premium noodle range. To support the launch, we ran an in-store sampling campaign targeting noodle lovers in key stores. This was part of a larger campaign involving key account head...