Explore Our Innovation & Impact
Our case studies are testimonies to the collaborative spirit and innovative prowess we bring to every partnership. Each narrative is a deep dive into the strategies that made history, the creativity that inspired markets, and the results that set new standards.
FEATURED CASE STUDIES
Jacob’s Creek – In Store Wine Sampling
Explore how in-store sampling with expert-led taste testing for Jacob’s Creek Double Barrel wines engaged shoppers and enhanced brand education across Liquorland, BWS, 1st Choice, and Indies.
MILO x AFL Winter Sampling Roadshow
Discover how MILO strategically leveraged AFL sponsorship and face-to-face activations to drive trial, boost repurchase rates, and build long-term brand loyalty among active Australian families.
Cadbury Light Up Joy Deliveries
Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas.
Darrell Lea / Melbourne Fashion Week
Launch Darrell Lea’s new Choc Sticks in a memorable and unexpected way to reach new consumers and leverage earned media to extend the media budget.
Golden Circle Sip & Support
After years of years promos maintaining market share but not brand salience, leverage the warmer months to drive brand of Golden Circle.
Samsung Livestream for Walmart
See how we drove a 26% sales increase with a single livestream
Milk: The Original Sports Drink
See how we used original technology to drive the original sports drink
Sip Dip Smile
Sip Dip Smile
See how we took a classic meal pairing and revitalized it for modern times
Mother Earth
Mother Earth were launching their new range of Wellbeing Bars – the perfect snack for health conscious New Zealanders. To get people tasting, Mars United ran a sampling campaign to reach target consumers. Over 21,000 samples were delivered to 140 gyms, hair salons...
Tip Top Kapiti
The ice-cream market is highly competitive. To increase sales of the Kapiti Minis Ice-cream range, Mars United ran tasting sessions in leading supermarkets and petrol stations. Once customers tried the new flavours it was almost impossible for them not to...
Tempus Two
Established in 1997, Tempus Two has a passion for “going beyond tradition”, rather than following it. To build sales within the grocery channel we created an impactful stand and used our best wine demonstrators to drive sales.[wdcl_image_carousel is_autoplay="off"...
Purina Oscar
There are some campaigns you just can’t help but love and this was one of them! Purina had recently launched their new cat food ‘Oscar’. To create a real bang in stores over Pet Week we took the Oscar mascot, a prize wheel and lots of fun giveaways into stores....
Purina One Dog Food
Mars United has been working with Purina One for the last five years to educate supermarket customers about the benefits of choosing a premium pet food and recommend the best Purina One food for their cats and dogs. To deliver a credible premium engagement with...
Pop Corners
Bluebird wanted to create impact for their exciting launch of the Pop Corners snack food into the New Zealand market. A strongly branded instore sampling campaign was needed to get the attention of consumers and drive sales. Mars United in conjunction with Magico,...
New World Wine Awards
The New World Wine Awards have been running for 20 years. Expert judges have swirled, sniffed, sipped and tasted to find the top 50 drops under $25. To showcase the top wines and drive sales, Mars United ran 352 demonstrations over a 4-week period working closely...
Anchor Protein Plus
Anchor Protein Plus is a popular protein yoghurt produced by Fonterra. To drive sales over a key promotional period, Mars United designed and ran a large scale in-store demonstration campaign designed to showcase the premium taste of the product and encourage...
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