Explore Our Innovation & Impact
Our case studies are testimonies to the collaborative spirit and innovative prowess we bring to every partnership. Each narrative is a deep dive into the strategies that made history, the creativity that inspired markets, and the results that set new standards.
FEATURED CASE STUDIES
Jacob’s Creek – In Store Wine Sampling
Explore how in-store sampling with expert-led taste testing for Jacob’s Creek Double Barrel wines engaged shoppers and enhanced brand education across Liquorland, BWS, 1st Choice, and Indies.
MILO x AFL Winter Sampling Roadshow
Discover how MILO strategically leveraged AFL sponsorship and face-to-face activations to drive trial, boost repurchase rates, and build long-term brand loyalty among active Australian families.
Cadbury Light Up Joy Deliveries
Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas.
Darrell Lea / Melbourne Fashion Week
Launch Darrell Lea’s new Choc Sticks in a memorable and unexpected way to reach new consumers and leverage earned media to extend the media budget.
Golden Circle Sip & Support
After years of years promos maintaining market share but not brand salience, leverage the warmer months to drive brand of Golden Circle.
Samsung Livestream for Walmart
See how we drove a 26% sales increase with a single livestream
Milk: The Original Sports Drink
See how we used original technology to drive the original sports drink
Sip Dip Smile
Sip Dip Smile
See how we took a classic meal pairing and revitalized it for modern times
Mother Earth
Mother Earth were launching their new range of Wellbeing Bars – the perfect snack for health conscious New Zealanders. To get people tasting, Mars United ran a sampling campaign to reach target consumers. Over 21,000 samples were delivered to 140 gyms, hair salons...
Golden Sun
The Auckland Food Show is a yearly institution. Mars United were tasked with the challenge of creating a stand that would draw the crowds, showcase the LKK and Golden Sun brands and deliver a high volume of sales. Tick, tick, tick
Cordbank Baby Show
CordBank wanted to reach mums-to-be to educate them about their cord blood banking service. They had identified baby shows as the ideal location. Mars United created a cost effective, impactful trade show set up that could be set up and down by Cordbank staff. We...
Milo Cereal
Milo Protein Cereal is a high protein cereal ideal for active people. Mars United brokered a deal with Rowing NZ to access the premier school rowing event of the year, The Maadi Cup. Brand ambassadors gave out samples of the Cereal to all the rowers and their...
Countdown Grower Fresh
Countdown uses local producers to supply much of its produce. To raise awareness of this ‘support local’ initiative, Mars United created pop-up Surprise and Delight produce boxes that were displayed near target stores. Customers had the opportunity to get free...
Countdown Store Launches
To celebrate the opening or re-opening of dozens of new Countdown stores, Mars United has created customised activations designed to raise awareness of the new stores and engage customers. The activations are designed to attract local customers to the stores and...
Uncle Toby’s Delicious Blends (Out of Store)
We needed to reach the Uncle Tobys Delicious Blends target audience to drive awareness of their new blueberry variant. In addition to an instore tastings campaign, we created an impactful Uncle Tobys breakfast bar that ran in key malls around NZ. People visiting...
Havana Coffee
Havana Coffee really is the coolest brand, and it is even cooler now they have an iced coffee range!! To support the launch of this range we designed an instore sampling campaign which showcased the unique brand personality and attracted people to try and...
Uncle Tobys Delicious Blends
Running tastings for porridge is not easy! Nobody wants to eat cold porridge or porridge that is too thick or too thin. Over the years working with Uncle Tobys, Mars United has perfected the art of cooking porridge in supermarkets to deliver positive experiences...
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