Explore Our Innovation & Impact
Our case studies are testimonies to the collaborative spirit and innovative prowess we bring to every partnership. Each narrative is a deep dive into the strategies that made history, the creativity that inspired markets, and the results that set new standards.
FEATURED CASE STUDIES
Jacob’s Creek – In Store Wine Sampling
Explore how in-store sampling with expert-led taste testing for Jacob’s Creek Double Barrel wines engaged shoppers and enhanced brand education across Liquorland, BWS, 1st Choice, and Indies.
MILO x AFL Winter Sampling Roadshow
Discover how MILO strategically leveraged AFL sponsorship and face-to-face activations to drive trial, boost repurchase rates, and build long-term brand loyalty among active Australian families.
Cadbury Light Up Joy Deliveries
Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas.
Darrell Lea / Melbourne Fashion Week
Launch Darrell Lea’s new Choc Sticks in a memorable and unexpected way to reach new consumers and leverage earned media to extend the media budget.
Golden Circle Sip & Support
After years of years promos maintaining market share but not brand salience, leverage the warmer months to drive brand of Golden Circle.
Samsung Livestream for Walmart
See how we drove a 26% sales increase with a single livestream
Milk: The Original Sports Drink
See how we used original technology to drive the original sports drink
Sip Dip Smile
Sip Dip Smile
See how we took a classic meal pairing and revitalized it for modern times
Mother Earth
Mother Earth were launching their new range of Wellbeing Bars – the perfect snack for health conscious New Zealanders. To get people tasting, Mars United ran a sampling campaign to reach target consumers. Over 21,000 samples were delivered to 140 gyms, hair salons...
Mother Earth
Mother Earth were launching their new range of Wellbeing Bars – the perfect snack for health conscious New Zealanders. To get people tasting, Mars United ran a sampling campaign to reach target consumers. Over 21,000 samples were delivered to 140 gyms, hair salons...
Nescafé RTD
Reach 50,000 people with CHILLED samples of the new Nescafe RTDs during the Auckland Covid lockdown within a very tight lead time and delivery window.We tapped into our Mars United databases and signed up 160 university and school staff rooms, businesses, and hair...
Uncle Tobys Breakfast Bakes
Mars United has a network of over 1000 businesses that are delighted to execute product sampling campaigns on behalf of brands. Utilising this unique sampling channel, Uncle Tobys in partnership with Nescafé reached over 13,000 professional workers with their new...
Bref Blue Active
How do you quickly get 31,000 samples of an in-toilet cleaner in the hands of house-hold shoppers for less than $1 per unit? Mars United worked with Briscoes to run a gift-with-purchase campaign delivering customers purchasing any bathroom item a free sample of...
Maggi Meals
Maggi had just launched a new range of delicious recipe bases. Getting people totaste was a key strategy to build demand. To accommodate restrictions, wedesigned and ran a contactless sampling campaign, reaching out to schoolstaff rooms and facilitated playgroups....
Uncle Tobys Bircher
Uncle Tobys wanted people to experience their new Delicious Blends Oats range cold as overnight oats. As instore sampling was off the table due to Covid, we did a quick pivot and designed a mass sampling campaign via locations on our on location databases. 158 X...
Purina One
How do you reach owners of small dogs with a new range of dog food? Mars United has developed a community of dog groomers that are happy to offer approved quality dog food samples to their clients. Over 70% of dogs attending dog groomers are small, so this was a...
Adventuros
Adventuros is a fun, popular dog treat brand made by Purina. They are super tasty, so trial was identified as a key strategy to drive sales. To get large numbers of samples and coupons out to dog owners in a fast and cost-effective way, Mars United ran a mass...
Countdown Summer Activations
Countdown Online shopping was launching their service to New Zealand’s top holiday hot spots over summer 2022/23. To let people know that they could now get the shopping delivered to their camping ground or the beach over summer, Mars United toured north island...
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