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CASE STUDIES
We needed to reach the Uncle Tobys Delicious Blends target audience to drive awareness of their new blueberry variant. In addition to an instore tastings campaign, we created an impactful Uncle Tobys breakfast bar that ran in key malls around NZ. People visiting the stand were encouraged to have their photo taken at the photo wall and share to social media in exchange for a free sample box.
Explore how in-store sampling with expert-led taste testing for Jacob’s Creek Double Barrel wines engaged shoppers and enhanced brand education across Liquorland, BWS, 1st Choice, and Indies.
Discover how MILO strategically leveraged AFL sponsorship and face-to-face activations to drive trial, boost repurchase rates, and build long-term brand loyalty among active Australian families.
Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas.