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CASE STUDIES
How do you reach owners of small dogs with a new range of dog food? Mars United has developed a community of dog groomers that are happy to offer approved quality dog food samples to their clients. Over 70% of dogs attending dog groomers are small, so this was a smart way for Purina to reach a very targeted group of potential customers with the new Purina One Small Dog products and coupons. Many happy customers – furry and non-furry!
Explore how in-store sampling with expert-led taste testing for Jacob’s Creek Double Barrel wines engaged shoppers and enhanced brand education across Liquorland, BWS, 1st Choice, and Indies.
Discover how MILO strategically leveraged AFL sponsorship and face-to-face activations to drive trial, boost repurchase rates, and build long-term brand loyalty among active Australian families.
Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas.