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CASE STUDIES
Obela challenged Mars United to hand out 6,600 full sized dip samples during red light setting, with a tight lead time of a few days. With the help of our masked brand ambassadors, some wheeled bins and a large chiller trailer, we got all 6,600 Obela samples into the hands of dip lovers at St Lukes Mall – all whilst adhering to the red light restrictions. Success!
Explore how in-store sampling with expert-led taste testing for Jacob’s Creek Double Barrel wines engaged shoppers and enhanced brand education across Liquorland, BWS, 1st Choice, and Indies.
Discover how MILO strategically leveraged AFL sponsorship and face-to-face activations to drive trial, boost repurchase rates, and build long-term brand loyalty among active Australian families.
Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas.