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CASE STUDIES
Mother Earth were launching their new range of Wellbeing Bars – the perfect snack for health conscious New Zealanders. To get people tasting, Mars United ran a sampling campaign to reach target consumers.
Over 21,000 samples were delivered to 140 gyms, hair salons and businesses for clients and staff to try. These tasty bars will now be top of mind for thousands of snack-hungry kiwis!
Explore how in-store sampling with expert-led taste testing for Jacob’s Creek Double Barrel wines engaged shoppers and enhanced brand education across Liquorland, BWS, 1st Choice, and Indies.
Discover how MILO strategically leveraged AFL sponsorship and face-to-face activations to drive trial, boost repurchase rates, and build long-term brand loyalty among active Australian families.
Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas.