Maggi had just launched a new range of delicious recipe bases. Getting people to
taste was a key strategy to build demand. To accommodate restrictions, we
designed and ran a contactless sampling campaign, reaching out to school
staff rooms and facilitated playgroups.
Over 3000 people were given the opportunity to cook with the recipe bases at home
and enter into a photo competition via a QR code. The campaign was very
successful with most people receiving the samples enjoying a delicious Maggi Meal.
