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CASE STUDIES
Who doesn’t love Indomie Noodles! Indomie recently launched a new hot and spicy premium noodle range. To support the launch, we ran an in-store sampling campaign targeting noodle lovers in key stores. This was part of a larger campaign involving key account head office activations, trade shows and in office sampling.
Explore how in-store sampling with expert-led taste testing for Jacob’s Creek Double Barrel wines engaged shoppers and enhanced brand education across Liquorland, BWS, 1st Choice, and Indies.
Discover how MILO strategically leveraged AFL sponsorship and face-to-face activations to drive trial, boost repurchase rates, and build long-term brand loyalty among active Australian families.
Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas.