by Ben Crow | Sep 14, 2024 | Activations Case Study - Mass Targeted Sampling
How do you reach owners of small dogs with a new range of dog food? Mars United has developed a community of dog groomers that are happy to offer approved quality dog food samples to their clients. Over 70% of dogs attending dog groomers are small, so this was a smart...
by Ben Crow | Sep 14, 2024 | Activations Case Study - Mass Targeted Sampling
Adventuros is a fun, popular dog treat brand made by Purina. They are super tasty, so trial was identified as a key strategy to drive sales. To get large numbers of samples and coupons out to dog owners in a fast and cost-effective way, Mars United ran a mass sampling...
