by Ben Crow | Sep 13, 2024 | Activations Case Study - Instore
There are some campaigns you just can’t help but love and this was one of them! Purina had recently launched their new cat food ‘Oscar’. To create a real bang in stores over Pet Week we took the Oscar mascot, a prize wheel and lots of fun giveaways into stores. Great...
by Ben Crow | Sep 13, 2024 | Activations Case Study - Instore
Mars United has been working with Purina One for the last five years to educate supermarket customers about the benefits of choosing a premium pet food and recommend the best Purina One food for their cats and dogs. To deliver a credible premium engagement with...
by Ben Crow | Sep 13, 2024 | Activations Case Study - Instore
Bluebird wanted to create impact for their exciting launch of the Pop Corners snack food into the New Zealand market. A strongly branded instore sampling campaign was needed to get the attention of consumers and drive sales. Mars United in conjunction with Magico,...
by Ben Crow | Sep 13, 2024 | Activations Case Study - Instore
The New World Wine Awards have been running for 20 years. Expert judges have swirled, sniffed, sipped and tasted to find the top 50 drops under $25. To showcase the top wines and drive sales, Mars United ran 352 demonstrations over a 4-week period working closely with...
by Ben Crow | Sep 13, 2024 | Activations Case Study - Instore
Anchor Protein Plus is a popular protein yoghurt produced by Fonterra. To drive sales over a key promotional period, Mars United designed and ran a large scale in-store demonstration campaign designed to showcase the premium taste of the product and encourage...
by Ben Crow | Sep 13, 2024 | Activations Case Study - Instore
Roaming sales demonstrations deliver high ROI for products that are portable and require little explanation. We used this technique to support the Easter launch of the new Ferrero Golden Egg range. A highly successful sales campaign within a very competitive...
