by Ben Crow | Sep 13, 2024 | Activations Case Study - Instore
The New World Wine Awards have been running for 20 years. Expert judges have swirled, sniffed, sipped and tasted to find the top 50 drops under $25. To showcase the top wines and drive sales, Mars United ran 352 demonstrations over a 4-week period working closely with...
by Ben Crow | Sep 13, 2024 | Activations Case Study - Instore
Anchor Protein Plus is a popular protein yoghurt produced by Fonterra. To drive sales over a key promotional period, Mars United designed and ran a large scale in-store demonstration campaign designed to showcase the premium taste of the product and encourage...
by Ben Crow | Sep 13, 2024 | Activations Case Study - Instore
Roaming sales demonstrations deliver high ROI for products that are portable and require little explanation. We used this technique to support the Easter launch of the new Ferrero Golden Egg range. A highly successful sales campaign within a very competitive...
by Ben Crow | Sep 13, 2024 | Activations Case Study - Instore
Moet Hennessy distributes quality liquor brands. The challenge we were given was to drive grocery sales of their leading premium European Rose brands: Whispering Angel and Minuty. Mars United created a premium brand presence in store and used skilled wine...
by Ben Crow | Sep 13, 2024 | Activations Case Study - Instore
Who doesn’t love Indomie Noodles! Indomie recently launched a new hot and spicy premium noodle range. To support the launch, we ran an in-store sampling campaign targeting noodle lovers in key stores. This was part of a larger campaign involving key account head...
