by Ben Crow | Sep 13, 2024 | Activations Case Study - Instore
Starbucks has recently launched into the retail market in association with Nestle. To drive trial, consideration and purchase, Mars United has run a range of in-store demonstration campaigns. Different approaches have been trialled and analysed to deliver best...
by Ben Crow | Sep 13, 2024 | Activations Case Study - Instore
Sensodyne is the leading toothpaste for the treatment and prevention of sensitive teeth. To help more customers understand the benefits of Sensodyne and drive sales, Mars United trained a team of brand ambassadors to become Sensodyne experts and used a branded standee...
by Ben Crow | Sep 13, 2024 | Activations Case Study - Instore
There are some campaigns you just can’t help but love and this was one of them! Purina had recently launched their new cat food ‘Oscar’. To create a real bang in stores over Pet Week we took the Oscar mascot, a prize wheel and lots of fun giveaways into stores. Great...
by Ben Crow | Sep 13, 2024 | Activations Case Study - Instore
Mars United has been working with Purina One for the last five years to educate supermarket customers about the benefits of choosing a premium pet food and recommend the best Purina One food for their cats and dogs. To deliver a credible premium engagement with...
by Ben Crow | Sep 13, 2024 | Activations Case Study - Instore
Bluebird wanted to create impact for their exciting launch of the Pop Corners snack food into the New Zealand market. A strongly branded instore sampling campaign was needed to get the attention of consumers and drive sales. Mars United in conjunction with Magico,...
