by Ben Crow | Sep 14, 2024 | Activations Case Study - Mass Targeted Sampling
Uncle Tobys wanted people to experience their new Delicious Blends Oats range cold as overnight oats. As instore sampling was off the table due to Covid, we did a quick pivot and designed a mass sampling campaign via locations on our on location databases. 158 X...
by Ben Crow | Sep 14, 2024 | Activations Case Study - Mass Targeted Sampling
How do you reach owners of small dogs with a new range of dog food? Mars United has developed a community of dog groomers that are happy to offer approved quality dog food samples to their clients. Over 70% of dogs attending dog groomers are small, so this was a smart...
by Ben Crow | Sep 14, 2024 | Activations Case Study - Mass Targeted Sampling
Adventuros is a fun, popular dog treat brand made by Purina. They are super tasty, so trial was identified as a key strategy to drive sales. To get large numbers of samples and coupons out to dog owners in a fast and cost-effective way, Mars United ran a mass sampling...
by Ben Crow | Sep 14, 2024 | Activations Case Study - Out Of Store
Countdown Online shopping was launching their service to New Zealand’s top holiday hot spots over summer 2022/23. To let people know that they could now get the shopping delivered to their camping ground or the beach over summer, Mars United toured north island...
by Ben Crow | Sep 14, 2024 | Activations Case Study - Out Of Store
The Auckland Food Show is a yearly institution. Mars United were tasked with the challenge of creating a stand that would draw the crowds, showcase the LKK and Golden Sun brands and deliver a high volume of sales. Tick, tick,...
