by Mars United | Sep 16, 2024 | Case Study
Issue Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas. Insight One of Australia’s most popular Christmas rituals that ‘Deliver Joy’ is to visit Summer streets at night to view Christmas...
by Mars United | Sep 16, 2024 | Case Study
Issue Launch Darrell Lea’s new Choc Sticks in a memorable and unexpected way to reach new consumers and leverage earned media to extend the media budget. Insight Melbourne Fashion Week (M/FW) is the country’s premier consumer fashion event, attracting over 175,000...
by Mars United | Sep 16, 2024 | Case Study
Issue After years of years promos maintaining market share but not brand salience, leverage the warmer months to drive brand of Golden Circle. Insight 62% of Australians try to support local businesses when they can & more 85% live within 50km of the beach. Idea...
