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CASE STUDIES
Countdown uses local producers to supply much of its produce. To raise awareness of this ‘support local’ initiative, Mars United created pop-up Surprise and Delight produce boxes that were displayed near target stores. Customers had the opportunity to get free samples of the local produce from the area.
Explore how in-store sampling with expert-led taste testing for Jacob’s Creek Double Barrel wines engaged shoppers and enhanced brand education across Liquorland, BWS, 1st Choice, and Indies.
Discover how MILO strategically leveraged AFL sponsorship and face-to-face activations to drive trial, boost repurchase rates, and build long-term brand loyalty among active Australian families.
Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas.