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CASE STUDIES
Running tastings for porridge is not easy! Nobody wants to eat cold porridge or porridge that is too thick or too thin. Over the years working with Uncle Tobys, Mars United has perfected the art of cooking porridge in supermarkets to deliver positive experiences and positive sales. To increase cut through of the new Delicious Blends range, Mars United created a completely bespoke demonstration stand.
Explore how in-store sampling with expert-led taste testing for Jacob’s Creek Double Barrel wines engaged shoppers and enhanced brand education across Liquorland, BWS, 1st Choice, and Indies.
Discover how MILO strategically leveraged AFL sponsorship and face-to-face activations to drive trial, boost repurchase rates, and build long-term brand loyalty among active Australian families.
Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas.