Revolutionising Commerce With Data and Insight
Meet Marilyn
Marilyn is the industry’s premier commerce technology marketing platform. Engineered to drive truth and performance, this revolutionary suite of technologies is the cornerstone of our data-driven decision-making process.
As the great connector of data, intelligence, and results, Marilyn is designed to deliver.
Better Decisions
Marilyn enhances the decision-making process by connecting insights with intelligence across vendor partners, internal client departments, data providers, and customers.
Connected Experiences
Marilyn maximises shopper engagement and conversion by creating meaningful interactions between the right people, messages, and technologies, and simplifies the path to purchase.
Stronger Results
Marilyn gives marketers a more complete and real-time view of program performance, enabling optimisation and driving brand growth across each of our technology suites.
Features & Capabilities
Marilyn sets the standard for excellence in commerce marketing.
Measurement & Intelligence
Our leading Commerce Marketing Mix Model synthesises truth with performance, offering unmatched clarity into the Total Business Impact of marketing activities.
Ecommerce Insights
Dive into vital metrics across sales, operations, media, digital shelf presence, and Amazon Marketing Cloud, all organised to accelerate decision-making.
Media Management
A centralised hub that ingests, normalises, and visualises global campaign data, simplifying the analysis of commerce marketing performance across all vendors.
Vendor Fusion
By merging intelligence with performance data, Marilyn identifies untapped revenue opportunities to provide high-performance activations and personalised shopper experiences.
Integration
Marilyn is woven into the fabric of all our services. Whether it’s strategic planning, media management, or digital commerce, the insights of Marilyn are integrated to enhance every solution and optimise every touchpoint.
See how Marilyn has driven decision-making and enhanced performance for our clients
Jacob’s Creek – In Store Wine Sampling
Explore how in-store sampling with expert-led taste testing for Jacob’s Creek Double Barrel wines engaged shoppers and enhanced brand education across Liquorland, BWS, 1st Choice, and Indies.
MILO x AFL Winter Sampling Roadshow
Discover how MILO strategically leveraged AFL sponsorship and face-to-face activations to drive trial, boost repurchase rates, and build long-term brand loyalty among active Australian families.
Cadbury Light Up Joy Deliveries
Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas.
Darrell Lea / Melbourne Fashion Week
Launch Darrell Lea’s new Choc Sticks in a memorable and unexpected way to reach new consumers and leverage earned media to extend the media budget.
Golden Circle Sip & Support
After years of years promos maintaining market share but not brand salience, leverage the warmer months to drive brand of Golden Circle.
Samsung Livestream for Walmart
See how we drove a 26% sales increase with a single livestream
Milk: The Original Sports Drink
See how we used original technology to drive the original sports drink
Sip Dip Smile
Sip Dip Smile
See how we took a classic meal pairing and revitalized it for modern times
Request your Marilyn demo today
Join the ranks of industry leaders and take the first step toward empowering your business with the most preeminent technology platform in the world.
Learn more about our core solutions, approach and culture.
Strategy & Analytics
Content & Experiences
Retail Consultancy
Retail Media & eCommerce
Marilyn®
About Us
Strategy & Analytics
Content & Experiences
Retail Consultancy
Retail Media & eCommerce
Marilyn®