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CASE STUDIES
Anchor Protein Plus is a popular protein yoghurt produced by Fonterra. To drive sales over a key promotional period, Mars United designed and ran a large scale in-store demonstration campaign designed to showcase the premium taste of the product and encourage purchase. A highly successful campaign that was repeated.
Explore how in-store sampling with expert-led taste testing for Jacob’s Creek Double Barrel wines engaged shoppers and enhanced brand education across Liquorland, BWS, 1st Choice, and Indies.
Discover how MILO strategically leveraged AFL sponsorship and face-to-face activations to drive trial, boost repurchase rates, and build long-term brand loyalty among active Australian families.
Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas.