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CASE STUDIES
Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas.
One of Australia’s most popular Christmas rituals that ‘Deliver Joy’ is to visit Summer streets at night to view Christmas Lights.
Deliver joy to Aussies with a roadshow of Cadbury Purple Santa Sleighs, coupled with a VR experience flying over summer night skies.
This was driven by +2.7% growth in sales value and +1.9% in unit sales.
Explore how in-store sampling with expert-led taste testing for Jacob’s Creek Double Barrel wines engaged shoppers and enhanced brand education across Liquorland, BWS, 1st Choice, and Indies.
Discover how MILO strategically leveraged AFL sponsorship and face-to-face activations to drive trial, boost repurchase rates, and build long-term brand loyalty among active Australian families.
Launch Darrell Lea’s new Choc Sticks in a memorable and unexpected way to reach new consumers and leverage earned media to extend the media budget.
