Take your product to new places and spaces with out of store sampling strategy & bespoke promotional vehicles
Whether fixed site or roaming in-mall, transit, events, CBD, direct-to-home, mail, or guerrilla-style activations, we find the most strategic and cost-effective way of getting your brand into the maximum number of hands and hearts of the people who matter. Custom designed sets, site planning, logistics, talent recruitment and training help create the perfect sampling campaign. From beginning to end, we plan, design, hire and manage it all.
Whether a local or national event, we’re experts in creating innovative and effective promotional vehicles. Our team has designed everything from food trucks, chilled vehicles, coffee carts, apecars and converted shipping containers to trailers, drinks stands, and more. We manage the entire process from the technical and creative design of your rig from end to end, and will sort the event planning and management, chilled and ambient logistics, site permits and talent hire for you too.
Let’s connect or contact us at [email protected] or call +64 21 552 390
discover how we helped our clients thrive
Countdown Summer Activations
Countdown Online shopping was launching their service to New Zealand’s top holiday hot spots over summer 2022/23. To let people know that they could now get the shopping delivered to their camping ground or the beach over summer, Mars United toured north island...
Golden Sun
The Auckland Food Show is a yearly institution. Mars United were tasked with the challenge of creating a stand that would draw the crowds, showcase the LKK and Golden Sun brands and deliver a high volume of sales. Tick, tick, tick
Cordbank Baby Show
CordBank wanted to reach mums-to-be to educate them about their cord blood banking service. They had identified baby shows as the ideal location. Mars United created a cost effective, impactful trade show set up that could be set up and down by Cordbank staff. We...
Milo Cereal
Milo Protein Cereal is a high protein cereal ideal for active people. Mars United brokered a deal with Rowing NZ to access the premier school rowing event of the year, The Maadi Cup. Brand ambassadors gave out samples of the Cereal to all the rowers and their...
Countdown Grower Fresh
Countdown uses local producers to supply much of its produce. To raise awareness of this ‘support local’ initiative, Mars United created pop-up Surprise and Delight produce boxes that were displayed near target stores. Customers had the opportunity to get free...
Countdown Store Launches
To celebrate the opening or re-opening of dozens of new Countdown stores, Mars United has created customised activations designed to raise awareness of the new stores and engage customers. The activations are designed to attract local customers to the stores and...
Uncle Toby’s Delicious Blends (Out of Store)
We needed to reach the Uncle Tobys Delicious Blends target audience to drive awareness of their new blueberry variant. In addition to an instore tastings campaign, we created an impactful Uncle Tobys breakfast bar that ran in key malls around NZ. People visiting...
Learn More About Our Other Content & Experience Services.
Experiential Events
Content & Production
Promotions & Sweepstakes
Sponsorship & Partnership
Design & Instore Display
Out of Store Activations
Mass targeted Sampling
In Store Sampling & Demonstrations
Trade Shows
Launch & Head Office Events
Digital Experience Production
Brand Talent & Ambassadors
Experiential Events
Mass targeted Sampling
Content & Production
In Store Sampling & Demonstrations
Promotions & Sweepstakes
Trade Shows
Sponsorship & Partnership
Launch & Head Office Events
Design & Instore Display
Digital Experience Production
Out of Store Activations