Mars United℠ Commerce and Instacart have unveiled a new joint business partnership that will help the commerce marketing company’s clients optimize their investments on the increasingly innovative retail media platform operated by one of North America’s leading grocery technology companies.
The partnership gives Mars United access to benefits and activation opportunities that will help its clients better utilize Instacart’s retail media platform, which is constantly innovating to meet the needs of both consumers and advertising partners. Mars United will also collaborate more closely with Instacart and provide feedback as the on-demand delivery leader shapes its advertising solutions.
“As a full-service global commerce marketing partner for clients worldwide, Mars United has long been known for building mutually beneficial relationships between brands and their retail partners,” said Ethan Goodman, EVP of Global Digital Commerce. “This alliance gives our clients the knowledge and tools they need to optimize Instacart’s world-class retail media opportunities. It also solidifies our position as a leader in the on-demand delivery segment of the retail media ecosystem.”
“Instacart has become a critical advertising partner for more than 5,500 brands by connecting them to the millions of consumers who use our services for all of their grocery+ needs,” said Tim Castelli, VP of Global Advertising Sales at Instacart. “We’re excited to continue partnering with Mars United to give its clients even more opportunities to effectively engage with our growing customer base while also looking to drive incremental growth for their businesses.”
The partnership accelerates the collaborative momentum that began in 2023 when Mars United served as a beta partner for the Instacart Ads Academy training & certification program, which gives participants an advanced level of proficiency with the platform’s tools and capabilities.
Among the many other elements of the partnership are:
- Access to new consumer engagement opportunities.
- Early insight and input into the platform’s product roadmap to inform future planning.
- Top-to-top meetings with Instacart leadership to identify ways of driving business growth for both parties.
- Ongoing access to Instacart Ads Academy.
- Thought leadership activity that will strengthen the partnership while showcasing its best-in-class features and success to the marketplace.
- A seat on the Instacart Ads Council, where Goodman will help the company ideate future innovation.
- Instacart Ads API support.
“We’re thrilled to be joining with Instacart to enhance what has already been a strong collaborative relationship,” said Goodman. “This joint business partnership will unlock countless benefits for Mars United and our clients, as well as for Instacart and its customers.”
About Instacart
The leading grocery technology company in North America, Instacart works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. For more information, visit www.instacart.com/company.
About Mars United Commerce
Mars United Commerce is an independently owned global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.
