Revolutionizing Commerce With Data and Insight
Meet Marilyn
Marilyn is the industry’s premier commerce technology marketing platform. Engineered to drive truth and performance, this revolutionary suite of technologies is the cornerstone of our data-driven decision-making process.
As the great connector of data, intelligence, and results, Marilyn is designed to deliver.
Better Decisions
Marilyn enhances the decision-making process by connecting insights with intelligence across vendor partners, internal client departments, data providers, and customers.
Connected Experiences
Marilyn maximizes shopper engagement and conversion by creating meaningful interactions between the right people, messages, and technologies, and simplifying the path to purchase.
Stronger Results
Marilyn gives marketers a more complete and real-time view of program performance, enabling optimization and driving brand growth across each of our technology suites.
Features & Capabilities
Marilyn sets the standard for excellence in commerce marketing.
Measurement & Intelligence
Our leading Commerce Marketing Mix Model synthesizes truth with performance, offering unmatched clarity into the Total Business Impact of marketing activities.
Ecommerce Insights
Dive into vital metrics across sales, operations, media, digital shelf presence, and Amazon Marketing Cloud, all organized to accelerate decision-making.
Media Management
A centralized hub that ingests, normalizes, and visualizes global campaign data, simplifying the analysis of commerce marketing performance across all vendors.
Vendor Fusion
By merging intelligence with performance data, Marilyn identifies untapped revenue opportunities to provide high-performance activations and personalized shopper experiences.
Integration
Marilyn is woven into the fabric of all our services. Whether it’s strategic planning, media management, or digital commerce, the insights of Marilyn are integrated to enhance every solution and optimize every touchpoint.
See how Marilyn has driven decision-making and enhanced performance for our clients
Success Stories: Keurig Iced Coffee Innovation Launch
Winner of P2PI’s 2024 OmniShopper Award for Integrated Path to Purchase Activation.
Success Stories: Mars Petcare’s ‘KittenWise’
Winner of P2PI’s 2024 OmniShopper Award for Best Digital Mass Media Activation.
The Power of Sampling
Sampling went through a journey, but it's back in force creating IRL impact. Learn how in store, roadshows and partnership sampling can help.
Augmented Reality Lets Shoppers Explore Saputo’s Treasure Cave Brand
Saputo's Treasure Cave brand brings its story to virtual life inside grocery stores with a unique AR experience.
Success Stories: SNICKERS® NFL Rookie Mistake of the Year
Winner of P2PI’s 2023 OmniShopper Award for Best Digital Mobile Activation
Bob Evans Has a Great Year with Cauliflower
The Mars Agency proudly contributed to the launch campaign that helped Bob Evans Mashed Cauliflower win a 2023 Product of the Year Award.
Goldfish Lives Up to Its Name with Effie Canada Win
With help from The Mars Agency, Campbell Company of Canada earned a gold Effie for its innovative “Goldfish® Feeding Imagination" campaign.
Success Stories: ‘SKITTLES Pride It Forward’
Winner of P2PI's 2022 OmniShopper Award for Best Brand-Retailer Long-Term Partnership.
Success Stories: MilkPEP’s ‘Make the Trade’
Winner of a 2023 REGGIE Award for Best Promotion Marketing and P2PI's 2022 OmniShopper Award for Best In-Store Digital Activation.
Request your Marilyn demo today
Join the ranks of industry leaders and take the first step toward empowering your business with the most preeminent technology platform in the world.
Learn more about our core solutions, approach, and culture.
Strategy & Analytics
Content & Experiences
Retail Consultancy
Digital Commerce
Culture
About Us
Strategy & Analytics
Content & Experiences
Retail Consultancy
Digital Commerce
Culture
