It looks like you're coming from somewhere else

Some regions might not offer specific services for your location.

ON-DEMAND WEBINAR

The Unique Power of In-Store Radio in C-Stores

Recorded October 16, 2024

The rapid growth of retail media is shining a bright spotlight on the physical store, as retailers seek to expand their menu of advertising opportunities by providing access to the location that still accounts for 90% of all packaged goods sales. But in their rush to create advertising opportunities, some retailers are forgetting to consider two essential elements of effective retail media: the need to improve the experience for shoppers, and the need to prove impact for advertisers.

7-Eleven’s Gulp Media Network had both those elements firmly top of mind as they designed a chain-wide, next-generation in-store radio network that would address the unique needs of the immediate consumption shoppers who frequent convenience stores while also providing advertisers with the direct evidence they need to prove performance.

Join us for this informative webinar as executives from 7-Eleven and Mars United Commerce explore the new frontier of in-store retail media and the unique aspects of in-store radio that make it a natural fit for the c-store environment.

Fill out the form to register for the webinar

MEET THE PRESENTERS

wes ryan square

Dave Hart leads Sales and Sales Enablement for Mars United’s Retailer CX discipline across clients such as Walmart Connect Canada, 7-Eleven, and Tractor Supply. He joined Mars in 2022, bringing more than 25 years of experience in digital and retail media sales gained in key roles at Walmart, Microsoft, Verizon, and Yahoo. In 2019, he contributed to the in-sourcing of Walmart Connect U.S. Hart is passionate about using data-driven solutions to help brands grow by enhancing the customer experience.
Barb Seman Square

In her role, Neha oversees the strategic direction of the Gulp Media Network as well as the development and execution of 7-Eleven’s innovative shopper and sports marketing initiatives. Since joining the company in 2020, she has brought a wealth of expertise in brand strategy, brand innovation, advertising, brand partnerships and loyalty programs to drive growth and enhance brand visibility in competitive markets. Prior to joining 7-Eleven, Neha held key roles at renowned CPG companies including Unilever and PepsiCo, where she honed her marketing skills working on brands like Doritos, Axe, Caress, St. Ives and Bertolli.