Recorded September 25, 2024

With spending on retail media now forecast to command a larger percentage of marketing budgets than TV advertising by next year, leading networks and challengers alike are working feverishly to build the capabilities needed to capture those dollars.

And as network capabilities become more sophisticated and the list of potential partners continues to grow, the task of determining where and how to allocate their dollars is becoming increasingly complex for brand advertisers.

Join us as experts from Mars United^SM Commerce and a special guest from Dollar General Media Network take a deep dive into industry trends viewed through the lens of our Retail Media Report Card, a universal tool designed to help brands effectively evaluate and compare the capabilities of leading networks.

In addition to presenting an overview of the latest Report Card, our panel will examine:

• The tools, capabilities, and channels getting the most attention from networks and advertisers.
• The networks driving innovation in the marketplace.
• The media opportunities most effective at moving the needle on shopper engagement.

Wes Ryan

Director, Commerce Media

Barb Semen

VP, Customer Development