A worldwide review of the 9 key trends that will shape the industry this year.

January 28, 2025 | 10AM PT / 1PM ET

Analysts are forecasting another banner year for retail media in 2025, when ad spending is expected to increase significantly in every region of the globe.

Since 2022, Mars United has been sharing its industry-leading expertise by publishing the Retail Media Report Card, a cross-network assessment of leading platforms against the key criteria required to optimally plan, execute, and measure effective retail media campaigns. First released in the U.S., the Report Card now boasts local editions in Canada, Europe, and Australia/New Zealand as well.

For the first time last December, we combined the extensive insights and information contained in all four regional reports to present a global yearbook examining the universal trends and local nuances that have been shaping the retail media marketplace.

Join us on January 28th as a panel of Mars United experts from around the world provide a global perspective on the business-driving trends that will dominate the retail media landscape in 2025.

Victoria Cromie

Managing Director, Canada

Courtney Crossley

VP, Commerce Media, U.S.

Katrina Smart

VP, Digital Commerce, Europe