ON-DEMAND WEBINAR
Driving Success at the Digital Shelf
Recorded December 4, 2024
Optimizing the digital shelf has become one of the most essential elements of connected commerce success but also one of the most challenging, as brands deal with the complexity involved in creating — and then maintaining — the vast amount of content that’s required to succeed across the ever-changing ecommerce landscape.
Watch Mars United ecommerce experts Emily Baynard and Lindsey Simcik as they take a deep dive into our latest Digital Shelf Report, a one-of-a-kind guide for evaluating product detail page content and sales enablement opportunities across leading commerce websites.
They provide updates on recent rollouts and improvements at 11 leading commerce players: Amazon, Walmart, Target, Kroger, Albertsons, Ahold USA, Best Buy, Instacart, DoorDash, Shipt, and Gopuff, then take a detailed look at how to win the digital shelf at Kroger. They also offer tips on how to best use the report to drive success on the digital shelf.
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MEET THE EXPERT PRESENTERS
Lindsey Simcik
Director, Digital Shelf
Lindsey Simcik is a Digital Shelf Director at Mars United, helping clients optimize and syndicate all aspects of the digital shelf. She has spent the last seven years working with brands to help evaluate their e-commerce presence
on the largest e-commerce sites.
Emily Baynard
VP, Ecommerce
A strategic, solutions-focused leader, Emily works closely with clients on omnichannel campaigns connecting Mars Inc. brands with guests at Target. She brings over 15 years of experience from merchandising and category marketing at Target to shopper marketing at Coca-Cola, giving her a deep understanding of the role each stakeholder plays to meet the demands of a successful project.
