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ON-DEMAND WEBINAR

Building a Transformational Retailer Growth Strategy 

Recorded September 10, 2024

In the second webinar of our Retailer Relationship Playbook series, join Mars United Commerce as we outline how to unlock exponential growth and future-proof your retailer relationships with a comprehensive Transformational 3-5 Year Retailer Growth Strategy.

In today’s rapidly evolving landscape, standing still is not an option. This webinar will guide you through the steps needed to craft an impactful roadmap — from analyzing market trends and shopper behavior, to adopting disruptive technologies and strategies. We’ll explain the importance and outline an approach for bringing together key cross-functional stakeholders to drive brand growth by optimizing operations, redefining customer experiences, and embracing innovation.

Gain a competitive edge by investing in your future success today and embarking on a transformational journey that will elevate your position as a key retailer partner.

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MEET THE PRESENTERS

Kandi Headshot

As General Manager of the Walmart and Sams Club Office in Bentonville and head of Mars United’s Customer Development team across the U.S., Kandi helps clients develop winning growth strategies by deftly navigating the ever-changing world of retail, facilitating meaningful connections and delivering excellence every day. She has over 14 years of experience working with Walmart, including direct work with the retailer and a wide range of clients including Procter & Gamble, Coca-Cola, Duracell, Tracfone, Samsung, Campbell Soup, Hallmark, Mars, Inc., BlueTriton, and Henkel.

Megan Heltne headshot

As Group SVP, Strategic Planning, Craig leads the Mars United U.S. team working across all brand and retailer clients. His extensive experience in commerce marketing includes more than 20 years at one of the industry’s leading agencies, where as Global Chief Strategy Officer he managed strategic planning activities across 16 countries. Craig is a well-respected thought leader, having authored numerous research reports and white papers and spoken at industry events around the world