Mars United presents the third edition of its cross-platform guide for evaluating product page content and sales enablement opportunities on leading retailer websites.
To download the report, fill out the form below.
Winning at the digital shelf is unquestionably one of the most essential elements of brand success across all consumer product categories.
In fact, it can be argued that winning the digital shelf is the bedrock for brand success, as both the final checkpoint on the ecommerce path to purchase as well as a critical step in the brick-and-mortar purchase journey, as those two statistics confirm. Shoppers now have more choices than ever about where and how to buy products. But regardless of where those purchases are ultimately made, the product detail page (or PDP) on retailer websites is a critical tool for both convincing shoppers to buy and then driving the conversion.
From basic information about features, benefits and ingredients, to lifestyle images depicting usage occasions, to video how-to’s and product comparison charts, brand content on the digital shelf gives shoppers the information they need to make intelligent and confident purchase decisions, whether they’re new-to-brand buyers or loyal customers considering options. Uninspiring content and missing product information, on the other hand, can turn away both groups of shoppers, not just in the moment but for future purchases as well.
Maintaining an optimal digital shelf, however, has proved challenging for many brands because of the complexity involved in creating — and then maintaining — the vast amount of content that’s needed. Making the effort especially difficult is the fact that each retailer has its own set of guidelines and requirements for the type and even amount of content that brands can present on their PDPs. What’s more, those guidelines change constantly.
To help our clients keep pace with the ongoing evolution of the digital shelf at their key retailer partners, Mars UnitedSM Commerce has developed the following Digital Shelf Report, a cross-retailer guide for tracking the key content opportunities and sales-enhancing tools currently available on leading ecommerce websites.
We’re sharing this report publicly in the same spirit of learning and cooperation that has made our company a thought leader in the retail media space. We update this report each quarter, to stay ahead of the ongoing changes taking place as these retailers continue their efforts to improve the customer experience, win new shoppers, and drive sales growth.
New Features This Quarter
In this report, we’ve added three more retailers to the assessment: Ahold Delhaize, DoorDash, and Ahold Delhaize. We also include another vital tool in the Supplier/Vendor Services group: Retailer-Owned Performance Reporting.
We’ve also added a list of third-party partners to each Retailer Snapshot to help brands understand potential partners that can be contacted to execute some of these opportunities.
We hope you enjoy our third Digital Shelf Report. We’re optimistic that it will help you better navigate the complex practice of digital shelf optimization across the retailer landscape. We’d love to hear your feedback about how to improve future editions.
To download the report, fill out the form below.
