A cross-retailer guide for evaluating the landscape of digital shelf capabilities
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With ecommerce now accounting for nearly 16% of all retail sales in the U.S. (and roughly 20% globally), and with 80% of shoppers being influenced by digital touchpoints at some point in their purchase journey, winning at the digital shelf is unquestionably one of the most essential elements of brand success across all product categories.
Maintaining an optimal digital shelf, however, has proved challenging for many brands because of the complexity involved in creating — and then maintaining — the vast amount of content that’s needed. Making the effort especially difficult is the fact that each retailer has its own set of guidelines and requirements for the type and even amount of content that brands can present on their PDPs. And even those guidelines are constantly changing.
As these capabilities continue to evolve, it’s critical for brands to keep pace with the changes at their key retailer partners. That’s why Mars United Commerce has developed the following Digital Shelf Report, a cross-retailer guide for tracking the key content opportunities and sales-enhancing tools currently available on leading commerce websites.
We update this report each quarter to stay ahead of the changes taking place as these retailers continue their efforts to improve the customer experience, win new shoppers, and drive sales growth.
New Features This Quarter
Our coverage began in first-quarter 2024 with an overview of five key ecommerce players: Amazon, Walmart, Target, Kroger, and Instacart. This quarter, we add three more important retailers: Albertsons, Best Buy, and Gopuff.
We also added three new Sales Tools to our assessment: membership programs, social sharing, and live chat consulting. We hope you enjoy our second Digital Shelf Report. We’re optimistic that it will help you better navigate the complex practice of digital shelf optimization across the retailer landscape. We’d love to hear your feedback about how to improve future editions.
Want a deeper dive on the report? Join Mars United’s ecommerce experts, Kristin Wall and Emily Baynard, for an exclusive webinar on June 11th at 2PM to get a better understanding of the latest digital shelf capabilities. Sign up here.
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