The Trade Desk’s Senior Director of Retail Data Partnerships discusses “The Ever-Expanding Retail Media Marketplace.”
The retail media marketplace continues to grow, with more companies launching networks, existing players expanding beyond their own assets to encompass other media, and brand advertisers seeking more efficient platforms and more effective programs.
In the latest installment of our “Clarity in Commerce” series, Ellen Mulryan, Senior Director of Retail Data Partnerships at The Trade Desk, discusses the various ways in which retail media networks are evolving and the opportunities those changes are bringing for brands.
Ellen joined The Trade Desk in fall 2021 after spending her career agency-side focused on data strategy, identity, programmatic, and emerging platforms. At The Trade Desk, her team is focused on finding opportunities for both retailers and advertisers to evolve and shape the role that retail data plays in the marketplace.
Through its self-service, cloud-based platform, The Trade Desk helps ad buyers create, manage, and optimize digital advertising campaigns across various ad formats and devices. The company has relationships with more retail data partners than any other media buying platform. Retail partners include Walmart, Target, Kroger, Albertsons and Walgreens.
Listen to the interview below.
