by Mars United Commerce | Oct 20, 2022 | Connected Commerce, Success Stories, Walmart
Winner of P2PI’s 2022 OmniShopper Award for Best Brand-Retailer Long-Term Partnership Objectives: SKITTLES® and Walmart are active, authentic advocates of the LGBTQ+ community with an ongoing collaboration engaging, interactive Pride Month activities that drives...
by Mars United Commerce | Sep 26, 2022 | Commerce Media, Walmart
New ‘Text to Shop’ service one more example of the retailer’s evolving people-centric strategy By John Willkom Walmart made a big announcement this week with the launch of “Text to Shop,” a new program that allows anyone with a Walmart.com account to place and manage...
by Mars United Commerce | Jun 27, 2022 | Amazon, Customer Development, Retail Intelligence, Retailer Intelligence, Target, Walmart
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency’s Customer Development teams closely monitor the strategic activity taking place across all key retailers and channels. In...
by Mars United Commerce | May 23, 2022 | Kroger, Retailer Intelligence, Walmart
A Retailer Intelligence Report from: More than 70% of U.S. households shopped online for groceries in 2021, accounting for roughly $98 billion in sales, according to Brick Meets Click/Mercatus. Among those online shoppers, 33% are choosing home delivery as their...
by Mars United Commerce | Apr 13, 2022 | Success Stories, Walmart
A campaign created by Henkel and The Mars Agency to engage consumers with the company’s laundry care brands at Walmart has been named a winner in the Association of National Advertisers’ 39th Annual REGGIE Awards competition. Recognized in the Rebranding,...
by Mars United Commerce | Mar 21, 2022 | Amazon, Connected Commerce, Ecommerce, Kroger, Target, Walmart
The following analysis is the last in a series of special reports from The Mars Agency providing a comprehensive overview of the key digital marketing opportunities available through five leading retailers in the CPG marketplace. As we put a bow on our Digital...
