by Mars United Commerce | Apr 13, 2022 | Success Stories, Walmart
A campaign created by Henkel and The Mars Agency to engage consumers with the company’s laundry care brands at Walmart has been named a winner in the Association of National Advertisers’ 39th Annual REGGIE Awards competition. Recognized in the Rebranding,...
by Mars United Commerce | Mar 21, 2022 | Amazon, Connected Commerce, Ecommerce, Kroger, Target, Walmart
The following analysis is the last in a series of special reports from The Mars Agency providing a comprehensive overview of the key digital marketing opportunities available through five leading retailers in the CPG marketplace. As we put a bow on our Digital...
by Mars United Commerce | Mar 8, 2022 | Retailer Intelligence, Walmart
A quick look at three services the retailer is using to drive shopper loyalty without discounting prices. Wait — Walmart has a loyalty program? No. Strictly speaking, Walmart doesn’t have a loyalty program. In the traditional sense of the term, loyalty programs...
by Mars United Commerce | Jan 20, 2022 | Amazon, Connected Commerce, Ecommerce, Kroger, Target, Walmart
The following analysis is the second in a series of special reports from The Mars Agency providing a comprehensive overview of the key digital marketing opportunities available through five leading retailers in the CPG marketplace. Generating Traffic Brings More Than...
by Mars United Commerce | Nov 2, 2021 | Ethan Goodman, Retail Media, Walmart
By Ethan Goodman, Mars United Commerce On Oct. 25, the new Walmart DSP went live for “select suppliers … just in time for the holiday season.” Created in partnership with independent “demand side platform” operator The Trade Desk, the automated service will allow...
by Mars United Commerce | Oct 27, 2021 | Ecommerce, Retail Media, Walmart
You can debate about the relative effectiveness of digital media for “upper funnel” vs. “lower funnel” marketing objectives all day long. But there is no argument over the distinct advantage that retail media has over mainstream channels through its ability to...
