by Mars United Commerce | Feb 23, 2024 | Connected Commerce, Retail Media, Walmart
By Peter Gent, Mars United Commerce Walmart’s acquisition of Vizio signifies a transformative shift in the trajectory of the Walmart Connect retail media network. The deal signifies a bold move into the realm of in-home connectivity that gives Walmart...
by Mars United Commerce | Feb 21, 2024 | Ecommerce, Innovation, Retail Media, Retailer Intelligence, Walmart
An evaluation of 6 key ecommerce, in-store and delivery technologies unveiled at CES 2024 By Wes Ryan, Mars United Commerce The marketing community watched fervently last month as Walmart CEO Doug McMillon — during his keynote presentation at the annual CES show in...
by Mars United Commerce | Feb 7, 2024 | Amazon, Retail Media, Walmart
Updates on noteworthy initiatives across the retail media marketplace from Mars United’s Commerce Media team. To keep the industry updated between the quarterly editions of our Retail Media Report Card, Mars United Commerce is monitoring the efforts at leading...
by Mars United Commerce | Dec 4, 2023 | Amazon, Ecommerce, Insights, Walmart
Consumer spending on Black Friday rose 2.5% in 2023 compared to the prior year, with ecommerce sales rising 8.5% and in-store purchases increasing 1.1%, according to Mastercard’s SpendingPulse. That’s a fairly impressive number considering that many U.S. consumers are...
by Mars United Commerce | Aug 17, 2023 | Amazon, Ecommerce, Kroger, Retail Intelligence, Walmart
The following analysis is the final part of a “Digital Commerce Roadmap” series that Mars United Commerce publishes annually to provide a comprehensive overview of key digital marketing opportunities available across leading retailers. Read Part 1: Winning Organic...
by Mars United Commerce | Apr 4, 2023 | Amazon, Customer Development, Retail Intelligence, Walmart
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency’s Customer Development teams closely monitor the strategic activity taking place across all key retailers and channels....
