by Mars United Commerce | Feb 29, 2024 | Amazon, Ecommerce, Kroger, Target, Walmart
A cross-platform guide for evaluating product page content and sales enablement opportunities on leading retailer websites To download the report, fill out the form at the bottom of this page With ecommerce now accounting for nearly 16% of all retail sales in the U.S....
by Mars United Commerce | Feb 27, 2024 | Amazon, Ecommerce, Retail Media, Walmart
By Jack Lindberg, Mars United Commerce In an innovative leap forward, Amazon and Walmart have each introduced a generative AI-driven digital shopping experience. Amazon has given its new search tool the memorable and corporately relevant name of Rufus; Walmart has...
by Mars United Commerce | Feb 23, 2024 | Connected Commerce, Retail Media, Walmart
By Peter Gent, Mars United Commerce Walmart’s acquisition of Vizio signifies a transformative shift in the trajectory of the Walmart Connect retail media network. The deal signifies a bold move into the realm of in-home connectivity that gives Walmart...
by Mars United Commerce | Feb 21, 2024 | Ecommerce, Innovation, Retail Media, Retailer Intelligence, Walmart
An evaluation of 6 key ecommerce, in-store and delivery technologies unveiled at CES 2024 By Wes Ryan, Mars United Commerce The marketing community watched fervently last month as Walmart CEO Doug McMillon — during his keynote presentation at the annual CES show in...
by Mars United Commerce | Feb 7, 2024 | Amazon, Retail Media, Walmart
Updates on noteworthy initiatives across the retail media marketplace from Mars United’s Commerce Media team. To keep the industry updated between the quarterly editions of our Retail Media Report Card, Mars United Commerce is monitoring the efforts at leading...
by Mars United Commerce | Dec 4, 2023 | Amazon, Ecommerce, Insights, Walmart
Consumer spending on Black Friday rose 2.5% in 2023 compared to the prior year, with ecommerce sales rising 8.5% and in-store purchases increasing 1.1%, according to Mastercard’s SpendingPulse. That’s a fairly impressive number considering that many U.S. consumers are...
